Altig Orlovic Agencies with American Income Life

Are You Marketing to BOTH Spouses?

A recent study by the LIFE Foundation and LIMRA found that women tend to be more concerned about life insurance coverage than do men. This article from also outlines the differences in buying habits between men and women. Are you making sure that both the husband AND wife are present when you enter their home? Keep in mind that even though the main breadwinner will likely be buying more coverage, the other spouse is the one who will be using the policy when the breadwinner passes. It is up to you to ensure that both spouses are highly involved in the decision and purchasing process!

Image Courtesy of Stock.xchng

Leave a Reply


This entry was posted on April 25, 2012 by in Articles.
%d bloggers like this: